Earlier this month we put out the call for a sponsor for our podcast. Simply put, while recording it remained – and remains – fun, the production and marketing work threatened to overwhelm us. Frankly, we knew we needed help otherwise season 4 was going to be our last.
Though we needed help, we didn’t just want any sponsor. We wanted someone whose commitment to anti-racism matched our own, and who would be happy to let us operate in our zone of excellence without trying to censor our voices. After blogging about it, we posted on LinkedIn and were overwhelmed by the outpouring of love and support we got.
In particular, Lisa and I were verklempt because Janelle Benjamin of All Things Equitable offered to sponsor our podcast. And she did it within 5 minutes of us posting. Lisa and I have been connected with Janelle online for a while, and have seen and loved the work she’s been doing both via her consultancy, and her YouTube video series “White and Work at Work” and “Twice as Hard”. We’ve had many interesting and enlightening conversations online. She’s good people, and we couldn’t be more delighted to have All Things Equitable as a sponsor.
Learn more about All Things Equitable
Here’s what you need to know about the company. All Things Equitable makes it easy to be equitable. It is a Canadian consulting firm – one of only a few in the country – that addresses workplace inequity for historically marginalized groups. ATE takes an interdisciplinary approach to implementing systemic change, based on the firm’s understanding of human rights law, equity, and barriers to inclusion.
Learn more about Janelle and All Things Equitable in this recent interview.
What happens next?
So, what does this mean for the podcast? Well, if you believe in those things, it means we got a pretty clear message from the universe that we’re supposed to keep doing it, so we will. And it means that we now have help with audio editing, transcripts, show notes, graphics, social media marketing and so on – from someone who can do it more efficiently than we can. That leaves room for us to consider a few more guests in season 4 and, importantly, to take time to breathe and handle a couple other podcast-related matters we had to put on the back burner.
Thank you from the bottom of our hearts, Janelle, and thanks too, to all the people who went out of their way to let us know how much the podcast means to them. See you on the next episode!